If you really want to go all out, adding a backlight can
illuminate your hair and shoulders, separating you from your
background in a pleasing way.
“It’s a matter of preference,” says Adam Lisagor, founder of video
production company Sandwich, which makes commercials and other
videos for companies like Slack, Starbucks, and Etsy, among
others. “Some people would really prefer that every shadow is
filled in … but I think, personally, I find a portrait more
interesting if there’s some shadowing and shape to it.”
“There’s shadows in life, you know,” he adds.