This is all just pretend nonsense. It’s no more real than the interfaces Tony Stark uses in the Iron Man movies.
This video encapsulates everything wrong with Microsoft. Their
coolest products are imaginary futuristic bullshit. Guess what,
we’ve all seen Minority Report already. Imagine if they
instead spent the effort that went into this movie on making
something, you know, real, that you could actually go out and
buy and use today.
I’m not arguing that making concept videos directly leads to a
lack of traction in the current market. I’m arguing that making
concept videos is a sign of a company that has a lack of
institutional focus on the present and near-present. Can you
imagine a sports team in the midst of a present-day losing season
that makes a video imagining a future championship 10 years out?
The designs in these concept videos are free from real-world
constraints — technical, logical, fiscal. Dealing with
constraints is what real design is all about. Institutional
attention on the present day — on getting innovative
industry-leading products out the door and creating consumer
demand for them — requires relentless company-wide focus.