Linked List: August 10, 2023

‘Fantasy Meets Reality’ 

Cabel Sasser:

But honestly, a lot of it, I think, is just that some designers are amazing at imagining things, but not as amazing at imagining them surrounded by the universe. That beautiful thing you’re working on, it lives in a window on your monitor tucked under a title bar, and that’s as tricky as it gets. What if you can’t imagine your thing in its final context? What if you aren’t great at predicting human behaviors other than your own? What if you push a worst-case scenario out of your mind because you like your idea so much that it’s “at least worth trying”? (I’ve done this!) Maybe you’ve forgotten how you would goof around with your friends to make them laugh way back when. Or maybe, a little bit sadly, you’ve forgotten what it’s like to experience the world as a kid. Not everyone will, or can, have these skills.

It almost seems like there’s a real job here for the right type of person. “Real World Engineer”? Unfortunately, the closest thing most companies currently have is “lawyer”.

Design is for humans, and needs to account for how people do behave, not how they should.

CNet Deletes Thousands of Old Articles in Futile, Wrong-Headed Attempt to Game Google Search 

Thomas Germain, reporting for Gizmodo:

Archived copies of CNET’s author pages show the company deleted small batches of articles prior to the second half of July, but then the pace increased. Thousands of articles disappeared in recent weeks. A CNET representative confirmed that the company was culling stories but declined to share exactly how many it has taken down. The move adds to recent controversies over CNET’s editorial strategy, which has included layoffs and experiments with error-riddled articles written by AI chatbots.

“Removing content from our site is not a decision we take lightly. Our teams analyze many data points to determine whether there are pages on CNET that are not currently serving a meaningful audience. This is an industry-wide best practice for large sites like ours that are primarily driven by SEO traffic,” said Taylor Canada, CNET’s senior director of marketing and communications. “In an ideal world, we would leave all of our content on our site in perpetuity. Unfortunately, we are penalized by the modern internet for leaving all previously published content live on our site.” A representative for the CNET Media Workers Union declined to comment. (Disclosure: Gizmodo’s Editor in Chief Dan Ackerman is a former CNET employee.)

CNET shared an internal memo about the practice. Removing, redirecting, or refreshing irrelevant or unhelpful URLs “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,” the document reads.

If you think it sounds really stupid that Google would penalize websites in search rankings for new content because they’re hosting an archive of older content, you’re right, that is stupid. And Google isn’t stupid. From Google’s Search Liaison Twitter account yesterday:

Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. Learn more about creating helpful content.

Countering this clear message from Google not to do this, Gizmodo cites the other side:

However, SEO experts told Gizmodo content pruning can be a useful strategy in some cases, but it’s an “advanced” practice that requires high levels of expertise, according to Chris Rodgers, founder and CEO of CSP, an SEO agency.

Expertise you can only obtain by hiring a firm like CSP, of course. And:

“Just because Google says that deleting content in isolation doesn’t provide any SEO benefit, this isn’t always true,” said Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital.

This is like quoting voodoo witch doctors arguing that voodoo sometimes works.

Gizmodo Editor-in-Chief Dan Ackerman Sues Apple, Alleging ‘Tetris’ Movie Ripped Off His Book 

Blake Brittain, reporting for Reuters:

Dan Ackerman, editor in chief of the tech-news website Gizmodo, filed a lawsuit in Manhattan federal court on Monday accusing Apple, the Tetris Company and others of adapting his book about the landmark video game Tetris into a feature film without his permission. Ackerman said he sent his book The Tetris Effect in 2016 to the Tetris Company, which allegedly copied it for the movie and threatened to sue him if he pursued his own film or television spinoffs.

Reuters is hosting a copy of Ackerman’s complaint, which begins:

The movie entitled “Tetris” demonstrated the confiscation of Dan Ackerman’s original work and creation of his book “The Tetris Effect.”

Plaintiff Ackerman’s book took a unique approach to writing about the real history of Tetris, as it not only applied the historical record, but also layered his own original research and ingenuity to create a compelling narrative non-fiction book in the style of a Cold War spy thriller.

Mr. Ackerman’s literary masterpiece, unlike other articles and writings, dispelled of the emphasis on the actual gameplay and fans, and instead concentrated on the surrounding narrative, action sequences, and adversarial relationship between the players.

This was the identical approach Defendants adopted for the Tetris Film, without notable material distinction, but often resonating the exact same feel, tone, approach, and scenes as the book introduced several years prior.

I have watched the movie (enjoyable, but flawed) and not read Ackerman’s book, so I’m in no position to judge whether the movie is a rip-off of the book.

I do find it a bit curious that there’s no coverage of this lawsuit, at least yet, at Gizmodo itself, nor from Ackerman.

Banks Fined $549 Million for Conducting Business Via iMessage, Signal, and WhatsApp 

Wes Davis, reporting for The Verge:

Several US financial firms, including multiple Wells Fargo companies, will pay a combined $549 million in fines after admitting they couldn’t produce discussions about company business from smartphone messaging apps used by their employees, “including those at senior levels.”

Both the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) fined banks for being unable to produce discussions going back to at least 2019. The regulators say employees used their personal devices to discuss official company business via apps like iMessage, WhatsApp, or Signal and that those “off-channel communications” weren’t “maintained or preserved.”

Not keeping records of those conversations violates the 1934 Securities Exchange Act’s recordkeeping rules, as well as similar rules from the Investment Advisers Act of 1940, according to the SEC. The CFTC maintains its own recordkeeping requirements, which it says were violated.

My first thought was, “I’ll bet they regret using encrypted messaging for this.”

My second thought was, “But... depending on what they were discussing, maybe not?”

Sometimes paying a fine — even a stiff one — is a win.

Stranded in Maui Wildfire, No Cell Service, Rescued Via Emergency SOS 

Michael J. Miraflor on Twitter/X:

My brother’s girlfriend’s cousin and his family were caught in their vehicle in Maui while the wildfires suddenly erupted around them.

No cell service, so Apple Emergency SOS was the only way they could get in contact with first responders. Literally saved their lives.

Trapped in a car, surrounded by fire, no visibility. The screenshots of this exchange with emergency services had my palms sweating.

Worth a moment to remind yourself how the SOS feature works.