Linked List: June 3, 2024

Tickets for The Talk Show Live From WWDC 2024 

On sale now:

Location: The California Theatre, San Jose
Showtime: Tuesday, 11 June 2024, 7 pm PT (Doors open 6 pm)
Special Guest(s): Yes
Price: $60

Video of the show will, of course, be published at the end of the week. The California Theatre is a beautiful space, and I do so enjoy meeting the readers and listeners who attend. The enthusiasm from the audience is always palpable. All year long, as I write this website and record podcasts, I know, in the back of my mind, that I have a big audience out there. But man, when I walk out on stage at the WWDC live show, I can feel it. It’s quite a thing.

I hope to see you there.

Instagram Is Testing ‘Unskippable’ Video Ads 

Sarah Perez, TechCrunch:

Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app.

The change would see the social network becoming more like the free version of YouTube, which requires users to view ads before and in the middle of watching videos.

The difference from YouTube is that YouTube offers YouTube Premium, which lets you pay a fair price for a no-ads experience. Meta is, thus far, seemingly only considering that for the EU.

I also can’t help but think, each time changes like this appear on Instagram, Enjoy the unsullied pristine Threads while we can. Because the ads are coming.

Dr Pepper Ties Pepsi as America’s No. 2 Soda 

Jennifer Maloney, reporting for The Wall Street Journal (News+):

There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper.

The 139-year-old soda brand is now tied with Pepsi-Cola as the No. 2 carbonated soft drink brand in America behind Coke. The regular versions of Pepsi and Dr Pepper are neck and neck in a spot that Pepsi has held nearly every year for the past four decades, according to sales-volume data from Beverage Digest.

Dr Pepper’s new ranking follows a steady climb over the past 20 years. Its ascent is a product of big marketing investments, novel flavors and a quirk in Dr Pepper’s distribution that has put it on more soda fountains than any other soft drink in the U.S. At the same time, consumption of regular Pepsi has fallen as its drinkers switch to Pepsi Zero Sugar or migrate to other drinks.

The overall Pepsi brand, including Diet Pepsi and Pepsi Zero Sugar, remains the No. 2 soda trademark in the U.S., though its market share has been slipping. Coke is the largest, with more than twice the market share by volume of any of its rivals.

I seldom drink sugared soda anymore, but when I do, it’s almost always either a Coke or a Dr Pepper, both of which I’ve enjoyed since childhood. (If you’re at a place that lets you pour your own fountain drinks, try mixing Coke and Dr Pepper half-and-half — delicious.) And I’ve always despised both the taste and branding of Pepsi. Dr Pepper, on the other hand, has long handled its status as the upstart in a fun way.

Via Kevin Drum, who, like me, is surprised that the no-sugar variants of these brands aren’t more popular.

Lastly, from the DF archive back in 2003: “Pop Culture”.