Apple Event on September 9: ‘Awe Dropping’

Right on schedule: second Tuesday of September, so long as that second Tuesday doesn’t fall on September 11. (Last year’s event went on Monday 9 September, probably because the Harris-Trump debate was already scheduled for Tuesday the 10th.) There’s an interactive animated version of the “heat map” event logo on Apple’s homepage. (A little bit odd that the second item below the event announcement, after a back-to-school promotion, is a “Meet the iPhone 16 family” promotion.)

Expected announcements for this event include:

  • iPhones 17 (regular, Pro, Air)
  • Apple Watch Series 11 and Ultra 3
  • AirPods Pro 3

★ Tuesday, 26 August 2025