Matthew Belloni Interviews Eddy Cue on ‘The Town’

Speaking of Eddy Cue, he was the guest on Matthew Belloni’s excellent podcast, The Town, this week. (Overcast link.) Just a great interview in general. Cue doesn’t do many interviews but he’s my favorite Apple executive to hear speak, because he’s the least rehearsed and most straightforward. If he doesn’t want to answer a question (Belloni tried, mightily, to press him on subscriber and viewership numbers), Cue just says he’s not going to answer that question, rather than dance around it with a non-answer answer.

My two big takeaways:

  • Everyone in Hollywood is spooked about what Apple’s intentions “really are” regarding original movies and series. They’re worried it’s some sort of play to polish Apple’s brand, and that Apple is going to get bored or tired of losing money, and pick up stakes and leave the game. Cue emphasized that the answer is simple: Apple thinks it’s a great business to be in (and he also made the point that Apple’s brand needed no polishing) and they’re in this business for that reason, and for the long haul.

  • Apple is serious about sports rights, but they don’t want to dabble. They want to own the rights to entire sports. Friday Night Baseball was, effectively, a learning experiment. Apple TV’s MLS deal — and the F1 US deal announced today — are the sort of deals Apple wants. (That’s going to make it hard for Apple to get involved with the NFL, because the NFL strategically wants to spread its games across all the major TV networks and streaming services.) Cue is a huge sports fan (as is Tim Cook), and Apple wants to deliver sports on Apple TV that cater to fans.

★ Friday, 17 October 2025