The Greatest Match Cut in Cinematic History, Improved by Amazon Prime

I’m sure there’s a scene marker right at the cut, so that’s why an ad got inserted there. But, my god. Someone at Amazon should go to prison for this.

(I think it’s a total coincidence that the Febreze ad seems roughly color-matched to the sky. But scroll down in the Bluesky thread for some links to the absolute genius campaign from Cerveza Cristal beer, with spots specifically designed to integrate into Star Wars when it was broadcast on commercial TV in Chile. “Your father wanted you to have this when you were old enough” might be the funniest TV commercial ever made.)

Update: Here’s Todd Vaziri’s 2026 HD remaster of the original jump cut, for your comparison. Enjoy.

★ Thursday, 7 May 2026