Linked List: September 3, 2026

Thursday, 3 September 2026

Simon Willison:

GPT-6 Astra is “rolling out today to a limited set of organizations and over the coming days will become available to all ChatGPT Plus, Pro, Business, and Enterprise users, as well as through the OpenAI API and AWS” — I’ve not tried it yet myself, so I don’t have a great deal to say about it yet.

It’s going to be API priced at the same rate as Claude Fable 5 and 5.1: $10/million input and $50/million output. This is clearly OpenAI’s Fable competitor, and appears to score higher than Fable on most of OpenAI’s self-reported benchmarks.

Phil Schiller Steps Down From Running App Store and Product Events ★

Mark Gurman:

Apple Inc.’s Phil Schiller, one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras, has stepped down from his role leading the App Store and product events.

The 66-year-old executive, who was Apple’s senior vice president of marketing until leaving that job in 2020, made the latest change in recent days, according to people with knowledge of the matter.

This is true, I’ve confirmed. Seems natural for this to coincide with the CEO transition. What a run for Schiller.

MapQuest Refuses to Relabel Lake Ontario, Rewarded With Surge in Popularity ★

Finya Swai, reporting for The Hill two days ago:

MapQuest has surged in popularity on the app charts after the mapping service said it would not rename Lake Ontario to “Lake America” after President Trump signed an executive order changing its name.

The company said its mobile app received hundreds of thousands of downloads after it announced Thursday that the name Lake Ontario would remain on its apps, despite Trump directing the Interior Department to update the lake’s name in the Geographic Names Information System (GNIS).

By Monday morning, MapQuest had climbed to No. 1 among navigation apps in Apple’s U.S. app store and No. 4 in non-gaming apps. In Canada, which shares the lake with the U.S., the app reached No. 2 overall over the weekend. The app’s usage also jumped to roughly 50 times its normal level, according to MapQuest.

Here we are on Thursday and MapQuest still holds the #1 spot, ahead of ChatGPT, Vinted (never heard of it), “TikTok Pro - Events” (a confusing new app, apart from the main TikTok client), ESPN Fantasy Sports (the NFL season is about to start), Claude, and Gemini.

When opportunity knocks, you need to open the door. The political corner that both Apple and Google get painted into when Donald Trump asserts a new name for an established geographic feature is a huge opportunity for an underdog like MapQuest. Good for them.