Time Magazine Profiles John Ternus

Andrew Chow, writing for Time:

Just below the broad smile he’s been wearing all morning, John Ternus’ hands are shaking.

On this September day in Silicon Valley, Apple’s new CEO is surrounded by celebrities, tech enthusiasts, and reporters who have flocked to Apple Park from around the world to catch a glimpse of the company’s new and long-awaited foldable phone, the Duo. After Ternus takes a few photos with the device, an Apple PR rep pulls the influencer known as IShowSpeed out of the crowd to meet him. Winning over the 21-year-old isn’t exactly the toughest assignment Ternus has faced in his 25-year Apple career: Speed barks when he sees the phone and then gleefully springs into a backflip.

But IShowSpeed also happens to be livestreaming the encounter to his 61 million subscribers on YouTube. And as Ternus thumbs through the $1,999-and-up phone, attempting to drag a photo into a text-message box, eagle-eyed viewers notice his hands quivering. Ternus later explains that he didn’t sleep much the night before. “I was on such a moment of adrenaline and caffeine and excitement for the day,” he tells Time.

There’s only a glimpse of Ternus’s personality revealed here. To date he’s more of a cipher than even Cook. He’s Apple’s San Francisco sans serif typeface brought to life. Handsome, distinctive, decidedly “Apple” — but plain. That, surely, is not the real John Ternus.

So it’s fitting that his ascension coincided with the announcement of the Duo, Apple’s most radical design change to the iPhone since its 2007 release. Apple has been exploring the concept for years. In 2011, when many people still carried around flip phones, Ternus and five other engineers filed a patent application for foldable electronic devices, exploring what kind of batteries and circuit boards might be needed for such an idea. “It felt clear that we were going to eventually get to a place where OLED displays were going to be flexible,” Ternus says.

The Ternus profile is the cover story for Time’s “Best Inventions of 2026”, which is led by the iPhone Duo. Let us not forget that this esteemed accolade was awarded to Humane’s AI Pin in 2023.

At the end of September, Apple was conspicuously absent when President Donald Trump hosted a luncheon for AI power players like SpaceX’s Elon Musk, Meta’s Mark Zuckerberg, and Google’s Sundar Pichai, who lobbied him on their visions for America’s tech future.

But Ternus and other Apple executives say they aren’t concerned. In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as opposed to merely dazzling Silicon Valley’s “lunatic fringe,” as Greg Joswiak, senior vice president of worldwide marketing, puts it. And besides, Ternus argues, even if other companies succeed in their mission of building super-intelligence, users will still want to talk to it on Apple devices.

This is, I’m convinced, the correct strategy for Apple. They’re smart not even to be ankle-deep in the wild capex spending pool that has all of their peer companies way out in the deep end, where their feet no longer touch the bottom. But this is a bet, and bets carry risk.

Also, I’d bet my bottom dollar that Joswiak is, in fact, a decades-long fan of Lunatic Fringe.

★ Monday, 19 October 2026