Sponsorship Openings at Daring Fireball and The Talk Show, Early 2023 Edition

Monday, 23 January 2023

The upcoming sponsorship schedule at DF is a bit weird at the moment — this very week remains open, along with three of the next four, but then it’s sold out into April and even May is starting to fill up. The new year is always a bit of a weird time, advertising-budget-wise, but this year seems a bit weirder and more skittish than most.

Weekly sponsorships have been the top source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.

If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch. And again, this very week remains open, and it should be a busy week.

Also, this is something I seldom mention here on Daring Fireball, but sponsoring The Talk Show is a great opportunity for a lot of the same services and products that sponsor the website. I love the regular sponsors of the show — and the fact that so many of them return repeatedly speaks well to the results they see. But I would love to get some more variety into the list of sponsors for the show. I don’t sell these myself, but if you have a product or service you think would be of interest to The Talk Show’s audience, get in touch with Elaine Pow at Neat.fm. We have a few openings for the remainder of Q1.