Linked List: May 16, 2016

ProPublica: ‘How Typography Can Save Your Life’ 

Speaking of typography and settings blocks of text in all-caps, Lena Groeger wrote a good piece for ProPublica:

Of course, if you’re trying to make something hard to read, then all caps is the perfect choice. Companies that set safety warnings in all caps may, intentionally or not, veil important information from consumers.

Here’s a version of the Surgeon General’s Warning that appears in Edward Tufte’s masterpiece Visual Explanations. The warning appears on a cigarette billboard and has been artfully concocted in ALL CAPS, underlined, and surrounded by a dark black border.

Glenn Fleishman on the Typographic History of Using All-Caps to Denote Shouting 

Glenn Fleishman, writing at Meh:

Previous articles on this subject — such as this previously definitive short at the New Republic — trace the explicit association of capitals with yelling (as opposed to mere emphasis) to 1984, with inferences a few decades before that.

I’m here to BLOW THIS OUT OF THE WATER, with a series of citations that date back to 1856. People have been uppercase shouting intentionally for a century more than recollected. And, as with so many things, longtime Internet users want to claim credit, when they really just passed on and more broadly popularized an existing practice.

Bloomberg: ‘Twitter to Stop Counting Photos and Links in 140-Character Limit’ 

Sarah Frier, reporting for Bloomberg:

Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.

The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.

It’s 2016 and this is big news.

Siri Creator Dag Kittlaus Shows Off First Public Demo of Viv, ‘The Intelligent Interface for Everything’ 

Impressive demo. I’m not sure what the path to ubiquity is for Viv, though, unless they get acquired by a company that makes ubiquitous hardware. Siri started as an app too, but in practice these AI assistants need to be system-level features.

Philadelphia 76ers Are First NBA Team to Announce Jersey Advertising Deal 

Advertising is like sand — eventually it spreads everywhere. It’ll be interesting to see which, if any, NBA teams decline to do this. I think it looks tawdry. I feel the same way about selling naming rights to stadiums and arenas. Easier to say as a fan than a team owner, though.

Interesting too that the Sixers are partnering with StubHub as their “Official Ticketing Partner” rather than fighting against StubHub, like the Yankees.

Berkshire Hathaway Bought $1B in Apple Stock 

Erik Holm and Anupreeta Das, reporting for the WSJ:

Berkshire Hathaway‘s new investment in Apple was selected by one of Warren Buffett‘s stockpicking lieutenants, not by the “Oracle of Omaha” himself.

Berkshire revealed an Apple stake worth nearly $1 billion early Monday, as part of Berkshire’s quarterly disclosure of its stock holdings. Mr. Buffett, Berkshire’s chairman and chief executive, confirmed in an email that he was not the one who added the shares to Berkshire’s massive equity portfolio.

Mr. Buffett is famously averse to investing in tech companies, and has specifically ruled out investing in Apple before. But in recent years, he has added two former hedge-fund managers, Todd Combs and Ted Weschler, to Berkshire’s investing team. They’ve shown a willingness to wade into corners of the market that Mr. Buffett himself won’t touch, including the tech sector.

Apple has long struck me as the sort of company Berkshire likes to invest in. A renowned brand, loyal customers, large profits, and a good, stable executive team that is focused on the long run. They’re obviously in technology, but Apple is nothing like a typical tech company.