Linked List: June 10, 2025

Tuesday, 10 June 2025

Joanna Stern With Craig Federighi and Greg Joswiak: ‘Apple Executives Defend Apple Intelligence, Siri and AI Strategy’ ★

Tight 7-minute video at the WSJ (and also at YouTube):

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to talk about the future of AI at Apple — and what the heck happened to that smarter Siri.

Update: Here’s the full 24-minute interview. Just an excellent job by Stern.

‘Apple Retreats’ ★

Ben Thompson:

To that end, while I understand why many people were underwhelmed by this WWDC, particularly in comparison to the AI extravaganza that was Google I/O, I think it was one of the more encouraging Apple keynotes in a long time. Apple is a company that went too far in too many areas, and needed to retreat. Focusing on things only Apple can do is a good thing; empowering developers and depending on partners is a good thing; giving even the appearance of thoughtful thinking with regards to the App Store (it’s a low bar!) is a good thing. Of course we want and are excited by tech companies promising the future; what is a prerequisite is delivering in the present, and it’s a sign of progress that Apple retreated to nothing more than that.