Linked List: May 25, 2012

DF T-Shirts, Order While They’re Hot 

I’m still taking orders for this round of DF T-shirts through the end of the weekend, including the popular new “black helmet” model:

Thumbnail of a black DF helmet t-shirt.

They won’t be available again until the end of the year. Thanks to everyone who’s ordered already.

Bronson Watermarker 

My thanks to Quote-Unquote Apps for sponsoring this week’s DF RSS feed to promote Bronson Watermarker, their terrifically simple Mac utility for creating personalized PDFs and images. Easy one-click interface. Only $10 in the Mac App Store. And they have a free demo.

Tim Cook Gives Up $75 Million in Dividend Income 

Poornima Gupta, reporting for Reuters:

Apple Inc. Chief Executive Tim Cook will not be earning dividend income on the more than 1 million shares to which he is entitled, which will cost him about $75 million. Apple said in a filing with the U.S. Securities and Exchange Commission on Thursday that Cook had asked to be excluded from a recently instituted company program through which employees can accumulate dividends on their restricted stock units that are still vesting.

Asked why Cook was doing this, Apple declined to comment beyond the filing.

One can only presume he did this to avoid any suggestion that he instituted the dividend to enrich himself personally.

Fortune’s Schlocky Tim Cook Cover 

Speaking of the Tim Cook story by Adam Lashinsky — Fortune’s cover “photo” is just embarrassingly bad. I put “photo” in quotes because it’s so Photoshopped it’s more illustration than photograph. Neither Apple nor Cook himself participated in Lashinsky’s article, and if Cook didn’t even talk to him, then he certainly wasn’t going to pose for a cover shoot. I sympathize with the dilemma this posed for Fortune’s editors. But they should have commissioned an actual illustration or used a photo of Cook on stage at a recent product announcement.

What they came up with — cropping Cook’s head from the photo on his bio page at Apple.com, and putting it on someone else’s body in a contrived pose — isn’t just goofy-looking, but I’d say downright disingenuous. To the casual observer, it looks like a cover photo that Cook posed for, when in fact he didn’t participate in any aspect of the story.

Adam Lashinsky: ‘How Tim Cook Is Changing Apple’ 

Cover story for the new issue of Fortune magazine. Good piece in many ways, backed by what was obviously a lot of reporting on Lashinsky’s part. But he’s straining to emphasize differences that just aren’t there. The more different he paints Apple under Cook, the more sensational the story. I’m certainly not arguing that nothing has changed at Apple, but the big picture is very little has changed. This is the closest Lashinsky gets to actual evidence that things have changed significantly:

If anything, Apple under Tim Cook will embrace efficiency to an even greater degree, especially as the company grows bigger and more complex — to the dismay of those who think techies should rule the roost. “It looks like it has become a more conservative execution engine rather than a pushing-the-envelope engineering engine,” says Max Paley, a former engineering vice president who worked at Apple for 14 years until late 2011. “I’ve been told that any meeting of significance is now always populated by project management and global-supply management,” he says. “When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority.”

It might also simply be the result of the shift in scale at which Apple is operating today. They sold 35 million iPhones and 12 million iPads last quarter. Is it not inevitable that global-supply management would grow in importance and influence with numbers like that? The question to ask is whether these changes are because of the differences between Tim Cook and Steve, or the differences in the size and scope of Apple’s business a decade ago versus today.

I don’t think any of the changes Lashinsky describes would be any different if Steve Jobs were still alive and at the helm (with the possible exception of the stock dividend and buy-back, which don’t pertain to the company’s culture and processes).

Apple’s Legal Response to DOJ E-Book Case (PDF) 

Apple:

The Government sides with monopoly, rather than competition, in bringing this case. The Government starts from the false premise that an eBooks “market” was characterized by “robust price competition” prior to Apple’s entry. This ignores a simple and incontrovertible fact: before 2010, there was no real competition, there was only Amazon. At the time Apple entered the market, Amazon sold nearly nine out of every ten eBooks, and its power over price and product selection was nearly absolute. Apple’s entry spurred tremendous growth in eBook titles, range and variety of offerings, sales, and improved quality of the eBook reading experience. This is evidence of a dynamic, competitive market. These inconvenient facts are ignored in the Complaint. Instead, the Government focuses on increased prices for a handful of titles. The Complaint does not allege that all eBook prices, or even most eBook prices, increased after Apple entered the market.

As usual from Apple, plain straightforward language, and few minced words. (Via Jacqui Cheng at Ars Technica.)

Computers as Trucks 

John Lilly:

I picked up a phrase some time ago that I think applies: “The next big thing is always beneath contempt.” Implication being that it is, of course, until it isn’t. Until it’s too big to ignore. This has happened over and over again in our society. In the middle ages, people assumed that no serious discussion could happen in anything but Latin — the so-called “vulgar” languages had no merit. And writers assumed that nothing interesting or lasting would come from this new medium of television. And, I think, people assume right now that nothing important will be created from a 10-inch touch screen without a keyboard (let alone a tiny 3.5-inch screen).

(Via MG Siegler.)

Facebook Camera vs. Instagram 

What I think happened: It was clear soon after Instagram launched that it was a hit, and Facebook was savvy enough to realize that an integral part of Instagram’s appeal was that it came in the form of a well-designed, well-engineered native iPhone app. Not just Instagram, either — I think Zuckerberg saw that for mobile, the HTML/CSS/JavaScript web is not enough. Native apps are essential, thus the talent acquisitions of superstar outfits like Sofa and Push Pop Press. I bet Facebook has more native mobile apps on the way.

So the Sofa team got to Facebook a little under a year ago, and I’m guessing, soon started work on Facebook Camera. A year ago, building a Facebook version of Instagram sounded like a good plan. “We should have an app like Instagram for taking and sharing photos on our social network”, more or less. But after another year of growth, I think Mark Zuckerberg saw that an app was not enough. Instagram’s own fast-growing social network was a threat. That their own well-made, well-designed Instagram-like app was on the cusp of release made no difference.

Yahoo had a chance to buy Google in 2001 but then-CEO Terry Semel didn’t pull the trigger. I don’t think Instagram is the next Google, but Zuckerberg sure as shit doesn’t want Facebook to be the next Yahoo.

‘Dare I Say, Kubrick?’ 

This week’s episode of The Talk Show:

Special guest Adam Lisagor joins John Gruber to discuss the whole thing with the show leaving 5by5, spitball ideas Apple might add to iOS 6 and iCloud, and gush over the trailer for Paul Thomas Anderson’s upcoming film, The Master.

Brought to you by Bare Bones Software’s BBEdit 10, the professional HTML and text editor for the Mac; and Red Sweater Software’s MarsEdit, the premier desktop blog editor for the Mac.

Jim Dalrymple on the 7-Inch iPad 

Jim Dalrymple:

Analysts and media types insist that Apple needs to bring a smaller tablet to market to ward off the threat from Amazon.

There are a couple of things to consider with this argument. First, people that use that as the basis for the release of a 7-inch iPad are full of shit. Second, using that argument shows they don’t understand Apple and how the company works.

Three Things That Should Trouble Apple 

Guy English:

I believe that many Apple observers have been too invested in picking off the low hanging fruit of obviously out-of-touch commentators, columnists, and analysts. Apple is winning. It’s fun to pick on the idiots, and we do tune in for the affirmation that engenders, but that’s not insight. It’s a tag team wedgie patrol. It takes a clever intellect to dismantle bullshit but, ultimately, it often just ends up with pantsing the dumb guy. Rather than doing that let’s aim to pants the A-grade quarterback.

Here are the top three problems I believe Apple faces in the near term.

Great piece, with much to ponder. I wish I’d written this first. Perhaps I would have if I weren’t guilty as charged, spending too much time dismantling bullshit.

I Can’t Believe I’m Putting the Word ‘Phablet’ on DF, Even if Only in a Blockquote 

ABI Research:

More than 208 million phablets, a hybrid device that is larger than a smartphone but smaller than a tablet, like the Samsung Galaxy Note, will be shipped globally in 2015.

I prefer the term “big-ass phones”. Anyway, noted for future claim chowder.

AirFloat 

Another iOS app that acted as an AirPlay receiver, and, like Airfoil Speakers Touch, it was removed from the App Store recently.

‘Inexpensive’ 

Al Jigong Billings, regarding my short piece earlier on Woz’s 1977 description of the Apple II:

I think @gruber misunderstands “inexpensive” since MacBooks cost double [those of its] competition.

Let’s put aside arguments about whether Macs are, today, price competitive against similarly-equipped PCs. I’ll just point out that it’s no coincidence that Apple’s Mac business has thrived financially as the prices have gone lower. You can get a MacBook Air for $999 — that’s pretty amazing in the context of historical MacBook/PowerBook pricing.

Woz wrote, “To me, a personal computer should be small, reliable, convenient to use and inexpensive.” He wrote that in 1977 about a very different machine, but that’s a perfect description of the iPad.

The Verge: HP’s WebOS Enyo Team Is Going to Google 

Nice scoop by Chris Ziegler at The Verge:

The HP team responsible for Enyo — webOS’s HTML5-based application framework that debuted on the TouchPad — will be leaving the company and starting at Google shortly, The Verge has learned. What this means for the future of Open webOS is unclear; Enyo and the developers supporting it are central to HP’s open source strategy for the operating system going forward, and it’s hard to say whether this move will have any effect on the planned late 2012 release for version 1.0.